If there’s anything that comes to mind when you say the
words "retro” and "80s”, it’s commercial neon lighting. GTA businesses in decades past, like those of
almost every other major urban area in the world, relied on that particular
outdoor commercial lighting to draw attention to themselves and to stand out
from the crowd. At the time, it was a reasonable alternative to using
incandescent bulbs to illuminate store fronts and signs, and it offered options
that simply couldn’t be found anywhere else. Now, with the giant leaps being
made in LED lighting technology, there’s a way to avoid the costs, hassle and
hazards of large numbers of incandescent lights that doesn’t involve conjuring
images of 1980s police serials and thrillers. Businesses looking to add
creative interior lighting displays or eye-catching exterior accent lighting
need look no further than permanent LED lighting strips.
Flexible, For
Flexibility
Back in the day, the best you could hope for with
incandescent or fluorescent lighting was to have a creative sign lit from in
front or back to advertise your business to the world. It didn’t give business
owners a whole lot of versatility. However, LED lighting changes the game entirely.
Not only can you place it just about anywhere (picture soft indoor accent
lights under a bar or behind a retail display; tasteful exterior illumination
around the doors and windows of your local shop; or hidden lights giving a
unique, welcoming atmosphere to hotel lobbies), but you’re not even tied down
to a particular colour or pattern! Fully programmable LED lights can switch
from soft, tasteful pastels to bright and festive primaries according to your
every whim, giving you the option to change the whole feel of your lighting
set-up with the push of a button. Even within any given colour scheme, they can
be set to change, slowly and gradually or quickly and sharply, giving you
complete control over every possible variable.
Atmospheric Branding
No matter what kind of business you run, chances are you’re
not the only game in town. That’s why so much money is spent on marketing:
businesses who can’t stand out from the crowd often get lost in it. One of the
more subtle ways to make your business stick in the minds of customers that
walk through your door is to create a unique atmosphere they can’t find
anywhere else. The "little things” are often anything but "little”, because
anything you can do to bring your business to the top of your customer’s mind
the next time they need services like yours is a big help. It can make the
difference between a loyal, repeat customer and a one-time patron you never see
again.
Whether you’re operating a retail venue, a hotel or bar or
restaurant, or offer your customers or clients some kind of professional
service, the way you present your business to them when they arrive at your
door is one of the most important marketing tools you have. In days gone by, the
best option was commercial neon lighting. GTA businesses these days know that
neon is a thing of the past, and the future is bright with LEDs.